Usually, I find it difficult to get excited about a men's underwear launch, but, well, this is Beckham—and he is hot. Check out the four ad campaign images—featuring the soccer star in all his mostly-undressed glory.
“Working with a team has always been a key part of my life and I found that to be the same when developing this range," Beckham said in a statement. "Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me."
The first collection in this long-term partnership will include four underpant styles—briefs, trunks, boxer briefs and boxers—three tops (a tee, a vest and a henley), pajama bottoms and longjohns.