Tuesday, October 4, 2011

David Hasselhoff Rides A Pony In The Sky, And The Internet Is Done

Siamese sheep twins! Ponies in the sky! David Hasselhoff!
No, it’s not the result of your scarfing down a jar of peanut butter right before you hit the hay last night, although it may very well be.
It’s actually crucial elements to a campaign from Air New Zealand, where their marketing team is actually a bunch of geniuses who, unlike most brands, actually understand the internet. Adults in sheep costumes? The star of Baywatch being a weirdo? Backlit clouds and a pony? It’s like these guys found the key to the internet and unlocked our hearts and minds.

Good job, Air New Zealand. And you, too, Hoff.

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