Every Time you Watch Jersey Shore, A Book Dies

This is a public service ad campaign being run by Random House. It suggests that every time you watch an episode of the addictive MTV reality show Jersey Shore, a book commits suicide (one imagines by self-flammability). Which, if that’s the case, remove all sharp objects from your libraries vicinity because nothing, not even the death of books, is going to get me to stop watching Jersey Shore. Waheheheh :D

The Only Jersey Shore GIF You’ll Ever Need

See? I told you. You’ll never need another Jersey Shore GIF again.

Also this seems like an appropriate face to discuss what exactly is going on with The Situation’s face this season. Now don’t get me wrong, he was never a beauty, but something seems off this Italian go. If someone could explain to me what is going on, I would be like “Hey man (or girl), I really appreciate it.”